Resources

The following articles help to provide more information on why marketing partnerships offer a great opportunity for businesses to develop new revenue channels.

  1. Click here to read about Pizza Express and Paypal partnering and using innovation in the restaurant business.   http://www.thedrum.com/news/2013/05/01/paypal-partners-extends-retailer-partnerships-electronic-wallet?utm_medium=social&utm_campaign=industrytweets&utm_source=linkedin
  2. http://www.salestrainingplus.com/sales-marketing-information/sales-and-marketing-articles/36-marketing-partnerships-a-cost-effective-selling-strategy
  3. http://www.myoffice.com.ph/index.php/article/view/creating-marketing-partnerships-for-small-businesses
  4. http://www.examiner.com/article/the-power-of-partnerships-and-effective-communication

Marketing planning built on customer insight, how are customer behaviours changing

  1. Read about how we need to move on from archetype female segmentation models.  http://www.marketingmagazine.co.uk/article/1179570/Ditch-outdated-segmentation-better-target-women-says-study